Web Site Marketing & Promotion

Whilst developing a good website is certainly important, the process of promoting and marketing your site (although often overlooked) is absolutely critical . You may have a great website, but it will be of little or no value to you if your potential customers are unable to find it.

WebConsulting.com.au offers a variety of website marketing and promotion services which we can readily customise to meet your specific business needs:

Search Engine Marketing

Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERP's). The three main methods of SEM are:

• Search Engine Optimisation attempts to improve rankings for relevant keywords in search results by improving a web site's structure and content
  
  
• Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
  
  
• Paid inclusion can provide a guarantee that the website is included in the search engine's natural listings.
  
  

Search Engine Optimisation

Considered to be a subset of Search Engine Marketing (SEM), the term Search Engine Optimisation (SEO) describes the process of improving the visibility of a web site on Search Engines for organic or natural results.

The initial aim of SEO is often to improve a web sites organic (or natural) ranking on the major Search Engines (such as Google, Yahoo and Windows Live Search) for a range of primary keywords relevant to the products and services offered. However, SEO often covers a great deal more than this - including :

• Keyword Analysis
• Link Building
• Conversion Tracking
• Web Analytics

and more...

Pay Per Click

Pay Per Click (PPC) is an advertising technique used to promote a web site (or specific web pages) by making bids on specific keywords or keyword phrases. PPC can be an extremely cost efficient means of driving targeted traffic to a web site, and can be particularly effective for new sites.

Paid Inclusion

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most (but not al) search engine companies,

Search Engine & Directory Submission

Notifying Search Engines and Directories of the existence of your site (particularly if your site is brand new) is important. However, some care needs to be taken on how your site is submitted, and the types of Search Engines and Directories that you submit to.

Link Building

Once your site is established, developing links to your site from external sources, can be a very effective way of improving your sites credibility. However, some techniques of link building which were used in the past (such as reciprocal links, and link farms) are no longer effective , and can in fact have a negative impact on your sites ranking.

Web Analytics

Understanding how users access and navigate through your site is very important. Site Analytics covers a variety of techniques aimed at reviewing site usage and conversion data to provide an insight into user behaviour, and to help you determine whether your site is as effective as it could (or should) be in promoting and selling your products and services.