WebConsulting News

On page elements that may affect Google rankings

Wed, 23 May 2007 09:15:58 +1000

The German company Sistrix analyzed (OK... here is the english translation) the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Basic Link Building Strategies

Sat, 28 Apr 2007 23:38:49 +1000

You’ve put a lot of work into your Web site, but you’re frustrated that the search engines don’t seem to care. When you plug a relevant keyword into a search box, your site is nowhere to be seen --- at least on the first page (or even few pages) of results. What’s an aspiring entrepreneur to do?

All 4 Major Search engines now support Sitemaps

Fri, 20 Apr 2007 08:55:25 +1000

In November 2006, Google, Yahoo and Microsoft agreed to support the Sitemap protocol. The Sitemap protocol is a standard that can help you to submit all of your web pages to search engines.

Last week, Ask.com joined the team so that now all four major search engines support the Sitemap protocol. In addition, search engines can now automatically detect your Sitemaps file.

Reciprocal Linking - Is it still relevant ?

Tue, 03 Apr 2007 14:06:39 +1000

Is reciprocal linking dead? Of course not - but if you are requesting reciprocal links for the purposes of improving search engine rankings, you should probably reconsider. If you are still sending out those link swap request emails simply to improve your rankings you are probably wasting your own time and effort. However, reciprocal linking should still be a part of your web marketing strategy.

An Introduction to Links

Tue, 27 Mar 2007 13:06:39 +1000

Your business may have the most finely crafted, informative, and useful Web site ever, but it won’t do you much good if no one can find it.

That’s why you need to know about links. They’re what guide users from one Web site to another. And just as important, links are what search engines such as MSN Search/Windows Live Search, Google, and Yahoo use to determine how popular your Web site is, and where to place it in their page rankings.

Now that the SEO's done.... How do I build on Conversions?

Mon, 26 Mar 2007 10:49:13 +1000

People spend a lot of time and money getting their sites ranked highly in the search engines, often giving little or no attention to converting their visitors into paying customers. Why? Usually because they wanted to get their rankings in place before working on their conversions.

This approach really does not make much sense...

Link Advertising

Tue, 13 Mar 2007 13:22:51 +1100

Over the past few years web publishers have realised that by offering organic text links in the high usage areas of their sites, they can bring in extra income which is competitive with display banner advertising or contextual advertising such as Google AdSense.

But MY business doesn't need a web site...

Tue, 13 Mar 2007 12:25:00 +1100

It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following

Yahoos new NOYDIR Tag

Wed, 07 Mar 2007 13:48:39 +1100

A few days ago, Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines.

Shipping Costs and Conversion

Wed, 07 Mar 2007 13:40:07 +1100

With people getting busier and busier in their lives, online shopping continues to soar. It's a great convenience to be able to shop on your own time for much of the things you need and have them sent to your door. Especially if you are a parent, it's one less place you have to drag your kids.

But, a drawback of online shopping is shipping. Having to pay to get that item to your door and worrying how long it will take to arrive can create a headache. With all the competition online, you as a business owner should make sure that aspect of your business is crisp and clear.