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Search Engine Optimisation & Marketing News

WebConsulting.com.au regularly publish articles on Search Engine Optimsation and Search Engine Marketing. The latest 5 articles are listed here... and the full article list appears at the bottom of this page.

On page elements that may affect Google rankings

The German company Sistrix analyzed  (OK... here is the english translation) the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Posted on 23 May 2007

Basic Link Building Strategies

You’ve put a lot of work into your Web site, but you’re frustrated that the search engines don’t seem to care. When you plug a relevant keyword into a search box, your site is nowhere to be seen --- at least on the first page (or even few pages) of results. What’s an aspiring entrepreneur to do?

Posted on 28 Apr 2007

All 4 Major Search engines now support Sitemaps

In November 2006, Google, Yahoo and Microsoft agreed to support the Sitemap protocol. The Sitemap protocol is a standard that can help you to submit all of your web pages to search engines.

Last week, Ask.com joined the team so that now all four major search engines support the Sitemap protocol. In addition, search engines can now automatically detect your Sitemaps file.

Posted on 20 Apr 2007

Reciprocal Linking - Is it still relevant ?

Is reciprocal linking dead? Of course not - but if you are requesting reciprocal links for the purposes of improving search engine rankings, you should probably reconsider.  If you are still sending out those link swap request emails simply to improve your rankings you are probably wasting your own time and effort. However, reciprocal linking should still be a part of your web marketing strategy.

Posted on 03 Apr 2007

An Introduction to Links

Your business may have the most finely crafted, informative, and useful Web site ever, but it won’t do you much good if no one can find it.

That’s why you need to know about links. They’re what guide users from one Web site to another. And just as important, links are what search engines such as MSN Search/Windows Live Search, Google, and Yahoo use to determine how popular your Web site is, and where to place it in their page rankings.

Posted on 27 Mar 2007

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On page elements that may affect Google rankings, posted on 23 May 2007 by webco
Basic Link Building Strategies, posted on 28 Apr 2007 by webco
All 4 Major Search engines now support Sitemaps, posted on 20 Apr 2007 by webco
Reciprocal Linking - Is it still relevant ?, posted on 03 Apr 2007 by webco
An Introduction to Links, posted on 27 Mar 2007 by webco
Link Advertising, posted on 13 Mar 2007 by webco
Yahoos new NOYDIR Tag, posted on 07 Mar 2007 by webco
SEO Guidelines for Meta Tags , posted on 06 Mar 2007 by webco
How to Write Title Tags, posted on 01 Mar 2007 by webco
How Google Measures Link Popularity, posted on 28 Feb 2007 by webco
Will Panama put Yahoo back in the race ??, posted on 28 Feb 2007 by webco
Google AdWords To Show Advertisers Exactly Where Contextual Ads Are Displayed, posted on 27 Feb 2007 by webco
Grabbing the Long Tail - with Great Content, posted on 21 Feb 2007 by webco
Building Trusted Links, posted on 20 Feb 2007 by webco
Increase PageRank with Quality Backlinks, posted on 16 Feb 2007 by webco
How Sitemaps Can Improve Your Search Engine Rankings, posted on 14 Feb 2007 by webco
The Most Underrated Pages on Your Web Site, posted on 13 Feb 2007 by webco
The Secret of Successful Link Building, posted on 13 Feb 2007 by webco
Could a blog help your business ?, posted on 12 Feb 2007 by webco
MSN Live Penalising for Back-Linking, posted on 31 Jan 2007 by webco
Building Trust with your website visitors, posted on 31 Jan 2007 by webco
SEO - making the most of your Title Tag, posted on 24 Jan 2007 by webco
New Year's resolution for your AdWords account, posted on 23 Jan 2007 by webco
More than Google ?, posted on 22 Jan 2007 by webco
Promoting your internet business , posted on 22 Dec 2006 by webco
Google's Minus 30 Penalty: Should you be worried?, posted on 14 Nov 2006 by webco
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