Search Engine Land: News About Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.
Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTub...
by Greg Sterling
29 Aug 2008 at 12:00am
Online video destination Voeh Networks was sued in 2006 for copyright infringement by IO Group (an adult video producer). The facts in the case and claims are generally similar to those of Viacom vs. YouTube. Yesterday a federal District Court judge in California issued a ruling that (barring an appeal by IO) vindicates Veoh and absolves the company of liability for copyright infringement. (Here's the decision.)
Click to continue reading...
Google Testing Two Videos On One Web Search Result
by Barry Schwartz
28 Aug 2008 at 11:32pm
Ever since the launch of Google Universal Search Google has been showing videos in the web search results. But sometimes, there are more than one video shown in the web search results and, in many cases, those multiple videos will take up the space of 2 or more of the ten results shown.
Philipp Lenssen reports that Google is now testing showing a second video result, on the same search result as the first video result.
Click to continue reading...
Google Gives Google Apps Users Credit & Adds Communication Policies
by Barry Schwartz
28 Aug 2008 at 11:21pm
Earlier this month, Google's popular email service had a major outage. News.com is now reporting that Google has responded to Google Apps Premier users with a credit and a promise to provide better communication tools, in case this happens again.
Click to continue reading...
Search & Internet Explorer 8
by Danny Sullivan
28 Aug 2008 at 1:40pm
After finally getting the new
Internet
Explorer 8 beta installed (demands to upgrade Windows, verify Windows,
sigh), I spent some time playing with the new search functionality and
checking to see if Microsoft was going to try and stack the deck in its
favor with the new browser. So far, it remains pretty even handed. Indeed,
so far, Microsoft seems kind of lame given that there are some cool search
features you're hard pressed to locate. Let's take a tour.
Click to continue reading...
SearchCap: The Day In Search, August 27, 2008
by Barry Schwartz
28 Aug 2008 at 7:20am
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on...
Google Offers New Content Hub For US Presidential Elections Home Stretch
Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn't (and are interested) you can see the speech on YouTube. Indeed, Google has been doing various things in various places -- on Maps, YouTube, iGoogle and elsewhere -- to offer news, content,...
Google Checkout Steps Up Promotion Through AdWords
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant. Here is a side by side look at the checkout badges on AdWords. The $5 off version is...
AdAge: Microsoft Likely To Sell Avenue A To WPP
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network....
Search News From Around The Web:
Applications & Portal Features
Me.dium Follows Microsoft into IE8 Beta 2 Push, mashable.com
Selling Google Apps no cinch for Google, CNN Money
Business Issues
Yahoo mixes old and new in Internet-age news service, AFP
Did Microsoft try to blitz Google with ads?, SeattlePi
Google is neither buying nor running many online display ads, but Microsoft and MySpace are, VentureBeat
Yahoo! kicks off major ad offensive across Europe, NMA
Microsoft Vs. Google, Again, Forbes
Yahoo eyeing Nebraska town for operations, KCAU TV
Local, Maps & Mobile
Google Cuts Features Out of 'Android' OS, PC Magazine
Nations Respond To Google Earth Threat, InformationWeek
Upstart JumpTap takes on Google, News.com
Paid Search & Contextual
adCenter Feedback - adCenter Blog for Advertisers, adcentercommunity.com
Google AdSense Stops Displaying on Google Cache Results?, Search Engine Roundtable
Google AdWords Marking "Great" Quality Scores as "OK"?, Search Engine Roundtable
Top 5 Tips for Winning in Retail Over and Beyond the Festive Period - adCenter Blog for Advertisers, adcentercommunity.com
Searching
Ask.com Launches All-New Ask Kids Search Engine, MarketWatch
The Google Alphabet, 2008 edition, O'Reilly Radar
Linguistic Agents Unveils RoboCrunch : Beyond Search, arnoldit.com
SEM Industry
Top SEO blogs: The Ultimate Rank, The Invesp Blog
Google Solicits Webmaster Help for Popular Picks Thread, Search Engine Roundtable
Rehabilitating SEO, Search Engine Watch
Google Guidelines Guru Patrick Sexton Joins We Build Pages, We Build Pages
How Well Do Search Marketers Brand Themselves?, Part II, Search Engine Guide
Interview with Lee Odden of Top Rank, Your SEO Mentor
SEO & SEM
The Branding Value of a Search Impression?, Official Google CPG Blog
The Impact of User Feedback, Part 2 (and more Popular Picks!), Official Google Webmaster Central Blog
5 Tools to Visualize Page Outlinking Tactics, Search Engine Journal
Digital PR - Online Public Relations, Social Media and SEO, Online Marketing Blog
How Does Google Use Click-Thru Data?, Small Business SEM
Is Google Changing Their Search Results HTML To Mess with Scrapers?, Search Engine Roundtable
SEO 101: User Content Generation, Web Optimist
SEO content: Seriously Effective Online, SEOptimise
What Search Marketing Analysts Could Learn From Sports Analysts, SEM Geek
Local Search, SEO, and Rants, Stephen Espinosa
Social Media
Facebook Gets Friended By Malware, New York Times
The Great Social Media Traffic Debate, Techipedia
Why I Hate Social Bookmarklets & Proof They Don't Work, Site Visibility
Video, Music & Image Search
YouTube Toolbar for Playlists, Google Operating System
Making money on YouTube with Content ID, Official Google Blog
Web Analytics
FeedBurner Subscriber Stats Having Major Issues, Search Engine Roundtable
Other Items
Dispatch from Korea, Yodel Anecdotal
Google UK botch security certificate, Andrew R H Girdwood
Strengthening the study of computer science, Official Google Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
AJAX and Non-JavaScript Experiences for SEO friendly websites
Proof that Savvy Social Media Users are the Most Contagious Viral Seeds
13 Free and Cheap Website Monitoring Services
You Might Be A Digg Spammer If…
Get Alerted Once Any Page Is Changed
John Andrews Is Going to Work for Google
Link Building and the 6 Principles of Persuasion
6 Unique Ways to Get Instant Links to Your Site
Should a SEO Company Declare Its "SEO Code of Ethics"?
FindLaw Hit By Long Arm Of The Google Law Over Paid Links
by Barry Schwartz
28 Aug 2008 at 4:12am
Toolbar PageRank penalties are nothing new to the SEO world, we see them all the time. But when Todd Friesen broke the news that FindLaw.com is marketing a new advertising service to sell links that will "help you increase your company's visibility, rank and penetration within natural search results on major search engines such as Google," as the FindLaw email said, the legal industry was somewhat shocked.
Back in October 2007, we reported that Google officially said that selling or buying links can hurt your PageRank and/or rankings in Google. We then saw the sledge hammer hit and sites noticed that their Toolbar PageRank scores dropped drastically. But even with all this publicity and all the official Google documentation, FindLaw.com managed to send out an email marketing blast to sell text links that are marketed to increase a site's rankings.
What happened? FindLaw.com noticed that their Toolbar PageRank score dropped from a 7 to a 5.
Click to continue reading...
Google Offers New Content Hub For US Presidential Elections Home Stretch
by Greg Sterling
28 Aug 2008 at 3:16am
Many millions of people saw Hillary Clinton speak last night at the Democratic National Convention. If you didn't (and are interested) you can see the speech on YouTube. Indeed, Google has been doing various things in various places -- on Maps, YouTube, iGoogle and elsewhere -- to offer news, content, video and visualization tools throughout this US electoral season. Now the company has introduced an additional set of election-related guides and services, explained in this Google Blog post.
Click to continue reading...
Google Checkout Steps Up Promotion Through AdWords
by Barry Schwartz
27 Aug 2008 at 11:29pm
Steve LaLonde spotted Google sporting new checkout badges for some Google Checkout merchants within the AdWords listings. I was able to reproduce it for a search on petco, a Google Checkout merchant.
Here is a side by side look at the checkout badges on AdWords. The $5 off version is the new version being tested, the other one is the normal checkout badget:
Click to continue reading...
AdAge: Microsoft Likely To Sell Avenue A To WPP
by Greg Sterling
27 Aug 2008 at 9:33am
AdAge reported that Microsoft and mega-agency WPP have restarted talks that may result in the sale of Interactive agency Avenue A to the latter. Avenue A was part of the $6 billion deal for aQuantive that also included Atlas and the DrivePM ad network.
Click to continue reading...
SearchCap: The Day In Search, August 26, 2008
by Danny Sullivan
27 Aug 2008 at 9:11am
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
Google Now
Searching For Synonyms
Blink, and you might have missed it. Google's now doing synonym searching.
It's something they quietly noted in a past Google blog post and one that
comes up again today in a post that covers how Google uses experiments to
improve the search interface....
Sir, Would
You Like Fries With Those Links?
Recently in several SEO forums I noticed a number of threads discussing
ways to find and build "economical" links. The forum participants wanted
to know how they could initiate "safe" reciprocal linking as well as
"fast" submissions to free article directories. They reasoned these
tactics were worth doing because...
Social
Media Marketing ROI- Metrics and Analysis
When I attended South by Southwest 2008, I had the pleasure of attending a
panel where four somewhat lost panelists were (with difficulty) trying to
come up with metrics to measure success from a social media marketing
campaign. I was a little annoyed when they concluded that there were...
Register
for SMX East Now -- You Save $400
Register for SMX East today and get your ticket for the must-attend
interactive and search marketing event of the year. You save $400 by
registering now. SMX East will be held October 6-8 at the Jacob Javits
Convention Center in New York City. SMX East will deliver......
MapQuest
Introduces New (Beta) Look, Features
AOL's MapQuest remains the top brand in online mapping and is still the
most visited mapping site, despite recent gains by Google Maps. However,
as the "incumbent" MapQuest has been somewhat resistant to experimentation
and slower to adopt new features. But this morning the site is launching
what promises to...
Search
Illustrated: Organic Vs. Paid Overall Performance
A lot of times paid and organic search campaign results can look very
different. Especially at launch, organic conversion cost will seem much
higher as rankings and, consequently, ROI take time to appear. This week's
infographic demonstrates how organic search campaigns can show more
cost-effective long-term performance:...
Google.com
Finally Gets Google Suggest Feature
After being in testing for literally years, Google Suggest is finally
coming to Google.com. This is the feature where as you start to type in
the search box, related searches automatically appear below where you are
typing....
Search News From Around The Web:
Applications & Portal Features
Gears for Safari, Google Operating System
Business Issues
Google
joins group to offer free Wi-Fi in Milpitas, News.com
Ex-Yahoo
execs take on brand ad network, raise funds, News.com
Inventor sues Google, Verizon, others on voicemail, Forbes
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According
to comScore Ad Metrix, comScore
Report: Google Backing Another Undersea Cable Project, WebProNews
Technorati Buys Online Blog Network Blogcritics, paidContent.org
Link Building
The Link Spiel: Using Tip Jars For Links Link Building and Link Training
Blog by Debra Mastaler, thelinkspiel.blogspot.com
The Second Commandment of Viral Marketing - Thou Shalt Be Remarkable,
Search Engine Guide
Local, Maps & Mobile
Flickr [heart] Burning Man [heart] OpenStreetMap, code.flickr.com
OPA Local Sites Study , Screenwerk
Dex/RHD Shares Online Advertiser Numbers, Screenwerk
No More Speculation - This is the G1 from T-Mobile, AndroidGuys
Paid Search & Contextual
3 Silly Mistakes
you Might be Making When Optimising your PPC Campaign,
www.sitevisibility.co.uk
AdSense Login System is Broken, ekstreme.com
5 Bad PPC Symptoms that Usually are NOT Click Fraud, Serengeti
Communications
Accidental Ad Blocker, Washington Post
Ad serving for everyone, Inside AdSense
AdWords Report Center: Summer cleaning, Inside AdWords
Google Quality Score Update, Ophir Cohen
Internet Explorer 8's InPrivate Could Block Advertising, Wired
Searcher Behaviour Research - SES San Jose 2008 , adCenter Blog
The Biggest Search Marketing Lie Ever Told, Lairig Marketing
Searching
Google And YouTube Need More Transparent Takedown Procedures,
Information Week
Get Alerted Once Any Page Is Changed, Search Engine Journal
Disappearing Search Results Add to Chinese Gymnast Controversy | Austin,
Texas, Apogee Search Marketing Blog
Phil Bradley: Search Blogger of the Day, The SEO Scoop
Search
Engines: Google Still Growing, Ariadne
Disable
Google Suggest, Lifehacker
SEM Industry
Court Slams Competitive Metatagging and Keyword Advertising--Soilworks v.
Midwest Industrial Supply, Eric Goldman
Dave Naylor's SEO Addiction, Jennifer Slegg
Displaying Your SEO Ethics - SEO Blog, BruceClay.com
How Well Do Search Marketers Brand Themselves?, Search Engine Guide
SES San
Jose 2008: Top 10 Stories, Search Engine Watch Blog
What is the
Black Hat Definition for Search Engine Optimization?, Search Engine
Roundtable
I?m Going to Work for Google, John Andrews
SEO & SEM
Page One Results On Google Is Going To Get Harder |, itstheroi.com
SEO
Success -- Guess What...Content Works! , Search Engine Watch Blog
Basics of Repurposing Content for Blogs, Online Marketing Blog
Does the
Encoding of a Web Site Matter for Google?, Search Engine Roundtable
Free
SEO Tips for Google Search Suggest, SEO Book
Getting Google Webmaster Tools Gadgets On Your Homepage, ShoeMoney
Getting
Shoppers From Search to Store, Ad Age
Headsmacking Tip #6 - Test with Paid Search Before You Target with SEO,
SEOmoz
Optimizing for Navigational Searches, SEO.com
Search Engines Are Like Your College Professor, Yahoo! Search
Marketing Blog
SES San Jose Site Clinics, Dave Naylor
Weapons
of Mass Optimization, Search Engine Watch Blog
Social Media
Preview the new FriendFeed design, FriendFeed
The Fake Follow Becomes A Reality With FriendFeed's New Design,
TechCrunch
Reddit Now Fully Customizable: Bring Your Own Design and Domain -
ReadWriteWeb, Read/Write Web
The Brooks Corollary of Social Networking Theory , SEMpdx Blog
You Might Be A Digg Spammer If, 10e20 Blog
Video, Music & Image Search
Metacafe Flavors Video Search with Wikipedia-Type Perk, ResourceShelf
Other Items
Google Earth shows cows point north, News.com
Google Map of All Olympic Medallists, Google Maps Mania:
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
Social Media Marketing ROI-
Metrics and Analysis
Top SEO blogs: The Ultimate
Rank
Follow the Money in This
Google Mapspam + HIV/STD Saga
Link Building Basics :
Presentation on Building Links
How Google Suggest Changes SEO
301 Redirect Plugin for
Wordpress ? for Non-Technical Bloggers
How to Get Google to Index
Your Site Deeper
Why SEO copywriting is so damn
important
Be A Search Conference JackA -
- In 8 Easy Steps
SEO Champion's Chaos at SES
San Jose
God Hates Link Sellers: saw
the sign at SES San Jose? [PHOTO]
Google Now Searching For Synonyms
by Danny Sullivan
27 Aug 2008 at 7:54am
Blink, and you might have missed it. Google's now doing synonym
searching. It's something they quietly noted in a
past Google blog post and one that comes up again today in a
post that covers how Google uses experiments to improve the search
interface.
Click to continue reading...
Sir, Would You Like Fries With Those Links?
by Debra O. Mastaler
27 Aug 2008 at 7:12am
Recently in several SEO forums I noticed a number of threads discussing ways to find and build "economical" links. The forum participants wanted to know how they could initiate "safe" reciprocal linking as well as "fast" submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were "economical" and "easy" to use.
I understand some linking techniques can be expensive, tedious to implement and extremely time consuming, but tying your online business success to linking tactics deemed "easy", "fast" and "cheap" seems counter-productive. If you limit your linking to low-cost tactics or look at the practice as "link building" instead of "marketing for links" you're almost guaranteed to fail.
Click to continue reading...
Social Media Marketing ROI- Metrics and Analysis
by Muhammad Saleem
27 Aug 2008 at 3:36am
When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.
While many people argue that the current metrics are no longer applicable, here's a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.
Click to continue reading...
Register for SMX East Now -- You Save $400
by Search Engine Land
27 Aug 2008 at 1:21am
Register for SMX East today and get your ticket for the must-attend interactive and search marketing event of the year. You save $400 by registering now. SMX East will be held October 6-8 at the Jacob Javits Convention Center in New York City.
SMX East will deliver...
Click to continue reading...
MapQuest Introduces New (Beta) Look, Features
by Greg Sterling
26 Aug 2008 at 11:33pm
AOL's MapQuest remains the top brand in online mapping and is still the most visited mapping site, despite recent gains by Google Maps. However, as the "incumbent" MapQuest has been somewhat resistant to experimentation and slower to adopt new features. But this morning the site is launching what promises to be the first of many changes in the coming months that will make it more dynamic, more visually interesting and content rich.
Click to continue reading...
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