Search Engine Marketing (SEM) News Feeds

Search Engine Marketing is a dynamic field. Here we have selected some of our favouroite SEM News Feeds about the latest business trends in Internet marketing, search engine marketing, e-commerce marketing, online advertising, brand marketing and interactive media.

ClickZ News Breaking news, information, and analysis. Microsoft Promotes Live Search in a Big Way Search engine underdog tries to make a big splash with ad campaign. For Russian-Born Entrepreneur, a Steady Climb to Prominence in Search How Acronym Media founder Anton Konikoff built a global search business. Execs & Accounts: Compete, Coremetrics, AbsoluteROI Compete promotes two and hires a third executive to its management team, Coremetrics adds a customer. Humor Sites Take Ad-Inspired Gags to Disastrous Heights Cracked.com and National Lampoon woo advertisers like Lions Gate's "Disaster Movie" with custom content. Zvents Launches 25 Online Guides for Colleges for mtvU Sites will allow students at those universities to search for concerts, sales, parties and other events in their cities. Execs & Accounts: IPG Emerging Media Lab, Sometrics IPG Emerging Media Lab forms strategic alliance with SocialVibe; Sometrics names business development managers. A Tribute to Lego's Miniman Goes HD, 3D An online and offline tribute to a low-tech plastic toy aims to inspire passionate fans. Execs & Accounts: Telemundo, Digitas, 24/7 Real Media Reorg at Telemundo; Digitas's Engler to replace Boone; Six are promoted at 24/7 Real Media. New DNC Ads for Obama Turn Up in Red Light District Online Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio station sites featuring lascivious content. Online Video Ads Make Inroads at the 2008 Olympic Games Still, EMarketer estimates video ad spending on NBCOlympics.com falls short of pre-games hype.

ClickZ Experts Commentary, opinion, advice, and thought leadership from interactive marketing's leading practitioners. The Power of Reviews in Local Search Poor reviews and ratings can influence your rankings in the local search engines. Here's how. Choosing the Right Ad Network, Part 2 Sizing up Tribal Fusion, ScanScout, NetShelter, Travel Ad Network, Glam Media, and Jumpstart Automotive Media. Second in a three-part series. Three Dimensions to Improve Marketing Effectiveness The presidential campaign trail offers customer segmentation lessons. A Good E-mail Marketing Program Costs Money Boosting relevance and sophistication of e-mail programs comes at a price. Here's a breakout of cost components and how to proceed. Podcasting: Get Your Message Heard Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at a new podcast tool. New Kid on the Behavioral Targeting Block A look at a platform that incorporates different targeting techniques -- behavioral, contextual, geographic, demographic, and more -- into the mix. Tactical Link Building: Reliable Directories Developing good backlinks is an essential part of any successful SEO strategy. Five Tips for Building Better Segments When it comes to your house list, one size does not fit all. Understanding Your Visitors' Feelings Don't fall into these three traps when using attitudinal data. Scouting Out Talent to Represent a Brand Should a brand advertiser hire a rising Internet star or an established talent?