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News - Editorial Archive

WebConsulting.com.au regularly publish editorial articles on a variety of topics requested by or of interest to our clients. The latest 5 articles are listed here... and the full article list appears at the bottom of this page. You can also review our Search Engine Optimisation specifc articles here.

On page elements that may affect Google rankings

The German company Sistrix analyzed  (OK... here is the english translation) the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.

Posted on 23 May 2007

All 4 Major Search engines now support Sitemaps

In November 2006, Google, Yahoo and Microsoft agreed to support the Sitemap protocol. The Sitemap protocol is a standard that can help you to submit all of your web pages to search engines.

Last week, Ask.com joined the team so that now all four major search engines support the Sitemap protocol. In addition, search engines can now automatically detect your Sitemaps file.

Posted on 20 Apr 2007

Reciprocal Linking - Is it still relevant ?

Is reciprocal linking dead? Of course not - but if you are requesting reciprocal links for the purposes of improving search engine rankings, you should probably reconsider.  If you are still sending out those link swap request emails simply to improve your rankings you are probably wasting your own time and effort. However, reciprocal linking should still be a part of your web marketing strategy.

Posted on 03 Apr 2007

Now that the SEO's done.... How do I build on Conversions?

People spend a lot of time and money getting their sites ranked highly in the search engines, often giving little or no attention to converting their visitors into paying customers. Why?  Usually because they wanted to get their rankings in place before working on their conversions.

This approach really does not make much sense...

Posted on 26 Mar 2007

But MY business doesn't need a web site...

It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following

Posted on 13 Mar 2007

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On page elements that may affect Google rankings, posted on 23 May 2007 by webco
All 4 Major Search engines now support Sitemaps, posted on 20 Apr 2007 by webco
Reciprocal Linking - Is it still relevant ?, posted on 03 Apr 2007 by webco
Now that the SEO's done.... How do I build on Conversions?, posted on 26 Mar 2007 by webco
But MY business doesn't need a web site..., posted on 13 Mar 2007 by webco
Will Panama put Yahoo back in the race ??, posted on 28 Feb 2007 by webco
Grabbing the Long Tail - with Great Content, posted on 21 Feb 2007 by webco
How to improve the success of your site, posted on 07 Feb 2007 by webco
Building Trust with your website visitors, posted on 31 Jan 2007 by webco
More than Google ?, posted on 22 Jan 2007 by webco
Promoting your internet business , posted on 22 Dec 2006 by webco
8 Easy Steps to "Localise" your web site, posted on 13 Dec 2006 by webco
Google, Yahoo and Microsoft team up for Sitemaps protocol, posted on 22 Nov 2006 by webco
Designing a Website that Stands Out , posted on 15 Nov 2006 by webco
Google's Minus 30 Penalty: Should you be worried?, posted on 14 Nov 2006 by webco
How Google's latest PageRank update affects your web site, posted on 13 Nov 2006 by webco
Google arrives at the Checkout, posted on 25 Jul 2006 by webco
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