Now that the SEO's done.... How do I build on Conversions?
People spend a lot of time and money getting their sites ranked highly in the search engines, often giving little or no attention to converting their visitors into paying customers. Why? Usually because they wanted to get their rankings in place before working on their conversions.
This approach really does not make much sense...
Posted on 26 Mar 2007 But MY business doesn't need a web site...
It never ceases to surprise me when someone tells me that they simply don’t need a website for their business. They should probably consider the following
Posted on 13 Mar 2007 Shipping Costs and Conversion
With people getting busier and busier in their lives, online shopping continues to soar. It's a great convenience to be able to shop on your own time for much of the things you need and have them sent to your door. Especially if you are a parent, it's one less place you have to drag your kids.
But, a drawback of online shopping is shipping. Having to pay to get that item to your door and worrying how long it will take to arrive can create a headache. With all the competition online, you as a business owner should make sure that aspect of your business is crisp and clear.
Posted on 07 Mar 2007 How to Improve Conversion through Incentives and Motivation
Two factors that should be considered when looking at invcreasing conversion on your site are incentives and motivation. Whether you are looking for sales or sign-ups, you can increase your success by reviewing your site and addressing these issues.
Posted on 06 Mar 2007 Optimising your Sign-Up Page
The sign-up page for a subscription or white paper is the "money page"
for many sites and determines success or failure. An exit from the
sign-up page is rarely recovered.
Posted on 28 Feb 2007 |
